Laax Snowboard School : Position II / Kama Sutra - print (2001) Switzerland

Snowboard School tells you that it's all about the right technique. By displaying a position in the kama sutra. Cheeky. You know what they say, sex sell - the question is will it sell this schools services? I doubt it but I'm sure it'll get attention. But you know, attention for attentions sake is nothing but a cheap trick. Still, I laughed. 

Advertising Agency : Publicis, Zurich, Switzerland
Creative Director : Jean Etienne Aebi
Copywriter : Daniel Krieg
Art Director : Uwe Schlupp
Advertiser's Supervisor : Reto Poltera