Labatt threatens to sue Montreal Gazette over Magnotta Labatt Blue Beer pic

Over at Labatt someone in legal threatened to sue the Montreal Gazette over a photo they used where the kitty-killer and (alleged but probably hell yeah) corpse-defiling cannibal Magnotta enjoys a Labatts Blue in the picture. Now, this group of legal eagles probably never heard about the Streisand effect, clearly, and the result of their repeated requests to the Montreal Gazette to remove the image has spawned the twitter hastag #newlabattcampaign where all kinds of morbid jokes are now making Blue the beer choice for crazy cannibals worldwide. Tssk tssk. The twitterlanche of Labatt Blue cannibal jokes seems to never end. What this has become is a great case study of what not to do when trying to disassociate our brand from the bad guys.

"This Beer's for You. And the Voices in Your Head." - @EmmMacfarlane

UPDATE Labatt has dropped their request.

Labatt: "Once Gazette explained position, we promptly thanked them for their response, dropped the matter. We will not be following up."

View the story "#newlabattcampaign funny tweets" on Storify#newlabattcampaign funny tweetsthe hilarious tweets in #newlabattcampaignStorified by Åsk Dabitch · Tue, Jun 05 2012 15:59:34#newlabattcampaign I would give an arm and a leg for Labatt BlueABasuStay bloodthirsty, my friends. #newlabattcampaignAndrew CoyneLabatt Blue: All Beer, No Head. #newlabattcampaignBrian AlkertonLabatt Blue: Tastes great, less filling, and won't cost you an arm and a leg. #newlabattcampaignCCNow in a convenient twist off! #NewLabattCampaignD-FiddyBlue Light: Tastes great, less killing. #newlabattcampaignTravis Cowdy"Recommended by four out of five cannibals!" #newlabattcampaignDan DelmarLabatt Blue. For when you want a cold one. And our lawyers told us to tell you that we're just referring to the beer, ok?#newlabattcampaignM. Derbecker1 lunatic 1 ice pick 1 good taste #newlabattcampaignpoutchThe #newlabattcampaign is rather tasteless. Sort of like Labatt Blue, come to think of it.Sheryl Kirby

Warren Kinsella even retweeted a joke from Ont PC's Rocco Rossi that Rossi deleted soon after tweetage.

Blue. Not just the colour of corpses anymore. ‪#newlabattcampaign‬

One tweeter jokes that it isn't the first time Labatt has used decapitated bodies in ads, point out this old campaign from twelve years ago.

HOKA - “Together We Fly Higher” (2025)

Bob’s Furniture - “Till Decor Do Us Part”

Mo.co and Supercell Unleash Monster-Hunting Mayhem

Labatt threatens to sue Montreal Gazette over Magnotta Labatt Blue Beer pic - spawns hashtag twitterlanche

Dabitch