In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Insert joke about cosmetics being tested on animals here. Yep.
Agency Network: FCB
CD: Patrik Partl & Phil Hewson
AD: Romain Berthet
Junior AD: Kerstin Frühwirth
Account Director: Sonia Semaan
Copywriter: Natalie Pillwatsch
Graphic Design: Sabine Steinacher