Everybody wears Lacoste but style it differently. Since 1933, the Lacoste crocodile has transcended time, style, and genre – it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way. What can two ‘socks & slides’ individuals say to each other when they cross paths? Perhaps just nod in agreement on footwear.
Advertiser: Lacoste
Brand Managers: Catherine Spindler, Nathalie Beguignot, Julien Scheubel, Mylene Atlan, Caroline Geraud
Ad Agency: BETC
Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain
Executive Creative Director: Florence Bellisson
Art Director: Agnes Cavard
Copywriter: Antoine Gauquelin
Assistant Art Director: Joachim Touitou
Traffic Manager: Letizia Felici
Art Buyer: Isabelle Mocq
Creative Music Supervisor: Adam Ghoubali
Music Supervisor: Seril Farran
TV Producer: Caroline Bouillet
Production Company: KITTEN
Director: Laure Atanasyan
Sound Company: GUM
Photographer: Ronan Gallagher
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
