Lacoste - I Dare the slides-and-socks (2022) :30 (France)

Everybody wears Lacoste but style it differently.  Since 1933, the Lacoste crocodile has transcended time, style, and genre – it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way. What can two ‘socks & slides’ individuals say to each other when they cross paths? Perhaps just nod in agreement on footwear.

Advertiser: Lacoste

Brand Managers: Catherine Spindler, Nathalie Beguignot, Julien Scheubel, Mylene Atlan, Caroline Geraud

Ad Agency: BETC

Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain

Executive Creative Director: Florence Bellisson 

Art Director: Agnes Cavard

Copywriter: Antoine Gauquelin 

Assistant Art Director: Joachim Touitou

Traffic Manager: Letizia Felici

Art Buyer: Isabelle Mocq

Creative Music Supervisor: Adam Ghoubali

Music Supervisor: Seril Farran

TV Producer: Caroline Bouillet

Production Company: KITTEN

Director: Laure Atanasyan

Sound Company: GUM

Photographer: Ronan Gallagher

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