Lambrini wants a few ugly men

Lambrini wants a few ugly men

Recall the story from the other week; No more pretty boys, only bald fat men in booze ads please? The ASA told Halewood International that their ads for Lambini might encourage women to drink to achieve social success - because the boys in the ads are pretty.

"We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.
"If the man was clearly unattractive, we think that this implication would be removed from the ad."


A quick google news on the words Lambrini and ugly men show that dear ASA, in public relations terms we think you've been 0wn3d! Clever way of turning it all around I must say. ;)

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