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Ugh the pun. It hurts. But I guess it's one way to get people to start thinking about the shape of their lawns and how they should start maintaining them to keep up with the Joneses who will be mocking you behind your back. Neighbors talk, you see. And the last thing you want is for them to talk about your lawn with such contempt. How were you even allowed to buy in this neighborhood? Tsk, tsk, tsk.
Client: Lawn Doctor
Agency: Sleek Machine
Chief Creative Officer: Tim Cawley
Producer: Ben Ouellette
Copywriter: Mike Heid
Art Director: Alan Duda
Editor/Photographer: Dave Shaw