lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Fallon McElligott and Lee tells the story of a woman struggling to get into her jeans for date night. Her date sees her silhouette and gets the wrong idea.
Below is an older upload of this ad.
Client: Lee Jeans
Spot name: "Silhouette"
Ad agency: Fallon McElligott
Director: Paul Weiland
Principal talent: Alan Cumming