In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Hugh Hudson passed away at the age of 86. While most people know his name from his Oscar-winning film "Chariots of fire", here at adland, we know him better as a legendary commercial director. And I do mean legendary. Hugh won six Cannes Golden Lions and two Grand Prix. In 2003, Hudson was given a special Cannes Lions award on the 50th Anniversary of the Cannes Lions, an award given only to directors who have won the Grand Prix more than once. His first Grand Prix win was for Levi's "Walking behinds" in 1972.
He directed Rutger Hauer for Guinness, Joan Collins, and Leonard Rossiter for Cinzano. He created iconic Benson & Hedges ads.
He's survived by his wife, Maryam dâAbo, and by his son, Thomas, from a previous marriage to the artist Susan Michie.
He even parodied his own work for Silverjet, as 600 million people had seen the original British Airways "Globe" advert.
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