LeShuttle undergoes biggest rebrand of its 30-year history

Ridley Scott Creative, RSA Films and director Jake Scott revisit LeShuttle launch campaign for a new generation of travellers.
The company in charge of the Channel Tunnel, Getlink, has announced a significant rebranding effort for the well-known cross-channel car rail service, LeShuttle, which operates between England and France. This initiative will be supported by a comprehensive 360 advertising campaign created by the newly established creative division of The Ridley Scott Creative Group. As the Channel Tunnel approaches its 30th anniversary, the rebrand will serve as a catalyst for a time of transformation and updating for LeShuttle.
Returning to his original ad, Jake Scott directs the next chapter in LeShuttle’s story, with a renewed focus on attracting a new generation of travellers. The 60-second primetime spot, which premiered during C4’s Gogglebox and runs across TV and cinema in the UK and France, is a continuation of the original LeShuttle launch with an added modern twist.