In an idyllic Bavarian town named Oberpfaffelbachen, the villagers are preparing for Rampenfest. There will be lots of beer, pretzels and oh yeah, a big frickin' ramp. If all goes according to plan, a 135i BMW will fly Evel Knievel style from Europe to America.
To quote Dave Chappelle/Rick James, it's a celebration bitches! But it's also an uber-viral campaign by BMW. There's a mocumentary, a Facebook page and even news coverage from CNN.
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Here's CNN's take on it:
Viral video launches BMW
http://www.cnn.com/video/#/video/tech/2008/06/25/am.cho.bmw.ad.cnn
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PermalinkI sat through the whole thing back in April. Thought it was funny and different. So much so I added it to my Google Notebook. The town name still cracks me up. Hadn't seen the CNN footage though. Clever.
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