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People all over the world from all walks of life are dancing, whilst wearing Levi's. It's a montage spot that's a wee bit expected in both execution and messaging. But the soundtrack ("Makeba" by Jain) is pretty awesome.
Client: Levi’s
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing
Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director
Song: "Makeba" by Jain
Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor
The Mill: Post