National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
During the Superbowl only a 30-second version of this ad will air. A tie-in with Marvel's "Black Panther" movie, it's your usual co-branded in the zeitgeist moment only if you're really into this superhero film. Which granted, a lot of people are. Not sure how many of them also buy Lexuses, but we'll see. Ad Agency: Walton Isaacson