FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
LG Electronics USA and Disney used the recent “Star Wars Day” - “May the 4th be with you” - to launch a clever out-of-home teaser campaign in New York’s Times Square for an upcoming LG-Star Wars collaboration.
HS Ad USA, LG’s long-time in-house agency, created a mystery message appearing on May 4 on LG’s massive two-sided electronic billboard in Times Square…entirely in Aurebesh, the Star Wars language.
Client: LG Electronics
Senior Director, Marketing, Home Electronics: Jose Cardona
Agency: HS AD USA, LG Electronics Company
Executive Creative Director: John Long
Creative Director: John Price, John Kim
Design Director: Alison Frost
Account Leads: Robert Sim, Dan Tower
Project Lead: Tulika Sodera, Jessica Wickenheisser
Executive Producer: Scott Zaretsky
Editor: David Ducane