LG Announces Upcoming Star Wars™ Collaboration on NY Times Square Billboard

LG Electronics USA and Disney used the recent “Star Wars Day” - “May the 4th be with you” - to launch a clever out-of-home teaser campaign in New York’s Times Square for an upcoming LG-Star Wars collaboration.

HS Ad USA, LG’s long-time in-house agency, created a mystery message appearing on May 4 on LG’s massive two-sided electronic billboard in Times Square…entirely in Aurebesh, the Star Wars language.

Client: LG Electronics

Senior Director, Marketing, Home Electronics: Jose Cardona

Agency: HS AD USA, LG Electronics Company

Executive Creative Director: John Long

Creative Director: John Price, John Kim

Design Director: Alison Frost

Account Leads: Robert Sim, Dan Tower

Project Lead: Tulika Sodera, Jessica Wickenheisser

Executive Producer: Scott Zaretsky

Editor: David Ducane