In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This spot was made for the French Canadian market.
Translated to English: Thank you, simplicity. For proving that nature knows best. That less is more. And for inspiring the extra creamy Liberté Greek yogrut. Simplicity has never tasted better.
Advertiser: Liberté
Agency: Cossette
Photography: Rodéo Production
Production: Soma, Shed
Music and mix: La Majeure
Media planning: Cossette Media
Packaging: Stand MTL