In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
We never set out to create a Christmas character, it just happened. This is the story all about how a tiny Lidl jumper made a star out of a little girl’s bear.
The Story of Lidl Bear
Ad Agency: Accenture Song London
Director: David Kerr
Chief Creative Officer: Nik Studzinski
Creative Director: Luke Ramm, Joe Holt, Robert Amstell, Matthew Lancod
Production Company: Hungry Man
DoP: Simon Chaudoir
Editorial: The Assembly Rooms
Editor: Adam Spivey
Post Production: Rascal
Post VFX Lead: Colin Oaten
2D Lead: Andrew ’Barnsley’ Wood Compositing: Holly McLean
Motion Graphics: Matt Osborne, Steve Hill
CG Artist: Mikael Theander, Adam Ahlgren
Colourist: James Bamford
Sound Company: 750pmh Sound
Designer: Sam Ashwell
Country: United Kingdom
