In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Whether it's a death in the family, a new baby, or moving to a new home, a lot of pets get abandoned during major changes in life. This campaign reminds us to think of the pets, too. If you can't keep them, don't abandon them to the streets. Take them to the SPCA.
Client: Geneva SPCA
Creative agency: Havas Worldwide Geneva
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Simeon Brandner, Pierre-Olivier Gardello
Account Directors: Pauline Charuel
Photographer and post-production: Carioca Studio
Photolithography: Scan Graphic
Media agency: mediatonic