Lifetime TV Preachers' Daughters "Nightly Prayer" (2013) :30 (USA)

LA-based mixed-media production studio Roger recently partnered with Lifetime TV to create a series of promos for "Preachers' Daughters," a brand-new reality series. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions).

Shooting two completely different :30s in one day for "Preachers' Daughters," production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters featured in the campaign. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews.
For Roger, this latest campaign was an opportunity to demonstrate its live-action capabilities and talents beyond design and animation on more large-scale productions.