I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Ferris Bueller's Day Off lives on in this updated version, where we see a young Cameron Frye lookalike leading his mate into the garage with the now-familiar monologue:
"Ferrari GT California ....My father spent three years restoring this car - It is his love It is his passion..."
The Ferris-alike interrupts: "It is his fault he didn't lock the garage!"
And this is where the twist comes in, because Alan Ruck ain't no fool, and he's got an eye on what's happening in that garage. I'll forgive the borrowed interest here because it really shows off the USP, the LiftMaster Secure View™ is the first garage door opener with a camera you can view on your phone. Nicely done.
Principal talent: Alan Ruck
