In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Honestly, the best and most consistent branding tone of voice seems to be done by brands where former advertising creatives are steering the ship. We have John Schoolcraft at Oatly, and Mike Cessario at Liquid Death. I've been a big fan of the water ever since I saw the can - and yes, I do judge books by their covers too.
Here, Liquid Death has decided to take hate comments and turn them into hits. Bop to 10 delightful, spiteful tracks featuring lyrics written entirely by real internet haters. "We just took them verbatim and set them to music. Order the limited edition vinyl or stream it today!"
The album is announced in a classic spoof of those "compilation album" commercials of yore, but with Puritans dancing and singing along.
, or stream it on Apple Music.
