As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Honestly, the best and most consistent branding tone of voice seems to be done by brands where former advertising creatives are steering the ship. We have John Schoolcraft at Oatly, and Mike Cessario at Liquid Death. I've been a big fan of the water ever since I saw the can - and yes, I do judge books by their covers too.
Here, Liquid Death has decided to take hate comments and turn them into hits. Bop to 10 delightful, spiteful tracks featuring lyrics written entirely by real internet haters. "We just took them verbatim and set them to music. Order the limited edition vinyl or stream it today!"
The album is announced in a classic spoof of those "compilation album" commercials of yore, but with Puritans dancing and singing along.
, or stream it on Apple Music.
