In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"To create the future, you must defy the logic of the past". Artists, activists and influencers all work with Logitech tech to "defy logic". I love the line, but I am over the "let's find some activists and influencers" strategy of creating ad campaigns. It does allow for creators to show how they use the tech available, but it always seems to turn into a long series of portraits of people, and we've seen that execution selling everything from yoghurt to cars at this point.
Ad agency: In-house
