I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
"To create the future, you must defy the logic of the past". Artists, activists and influencers all work with Logitech tech to "defy logic". I love the line, but I am over the "let's find some activists and influencers" strategy of creating ad campaigns. It does allow for creators to show how they use the tech available, but it always seems to turn into a long series of portraits of people, and we've seen that execution selling everything from yoghurt to cars at this point.
Ad agency: In-house
