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It's not every day you get a press release about the development of media space - but this isn't your run-of-the-mill high street billboard. Outdoor Plus have announced that they've now secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. These digital billboards are estimated to have a weekly reach of over 1 million people and will will target London’s most affluent and high profile addresses; Mayfair, Belgravia, St James’ and Knightsbridge.
Describing the location and the opportunity to reach OOH consumers, Outdoor Plus told us,
The One, a brand new development located next to Hyde Park and positioned at either end of the Piccadilly Underpass in Knightsbridge, promises to be a spectacular and exclusive addition to the London digital landscape with the two high definition screens providing access to an enviable upmarket audience in an area of true media scarcity.
