I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Advertising agency Lowe Bull created this ad for Sunlight Fabric Softener.
According to the creative director, Gareth Lessing, the idea behind this ad was to demonstrate the product's softening power in a straightforward and clear-cut manner. With obvious imagery such as this, one can hardly miss the point. Shot by photographer Clive Stewart, the ad recently won Silver at the Eagle Awards.
Lowe Bull
