lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Löwenbrau after ski. Featuring "Let It Be Lowenbrau" jingle
Ad agency: McCann-Erickson
Copywriter: Bill Backer
Singer: Arthur Prysock