Luckie Helps Regions Bank Shift Ad Buy To Instead Support Food Banks

Ad agency  Luckie and client Regions Bank, today announced the donation of 100% of their advertising inventory (:15 and :30 TV, digital ads, paid social, online video and radio) for the next few weeks to support food banks in markets across the Southeast, Midwest and Texas.


The “From One Bank to Another” campaign shares an urgent message around food insecurity and encourages support of local food banks.


The ads were pulled together over the last nine days and feature images from three Georgia-based photographers who’ve been documenting everyday life the last couple of weeks.  

Ad agency: Luckie

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