Lucky Helps JCPenney Deliver Holiday Wishes For Joy, Comfort & Peace

JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and playful moments, warm get-togethers, and twinkling lights. Lucky reveled in the magic moments to help bring the narrative, directed by Ramaa Mosley of Station Films, to life.

Edited by Logan Hefflefinger, the anthemic commercial kicks off with a grandmother and granddaughter holding hands and singing a rendition of Three Dog Night’s "Joy To The World," followed by buoyant, wintery scenes encapsulating what so many of us are grateful for - being together. A time-honored tradition, JCPenney has been serving customers since 1902, wishing joy, comfort and peace this year and always.

Agency: JCPenney Direct

Creative Director: Josh Schoemaker

Senior Creative Manager/Copy: Candyce Vanterpool

Art Director: Hwanhee Kang

Executive Producer: Kathleen Torres


Production Company: Station Films

Director: Ramaa Mosley


Post: Lucky Post

Editor: Logan Hefflefinger

Assistant Editor/Animation: Jake Odgers

Animation: Seth Olson

Audio: Scottie Richardson

Color: Neil Anderson

Finish: Mark Sullivan

Executive Producer: Jessica Berry


Music: Breed

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