Food
Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
With a rousing soundtrack and then World and Olympic Decathlete champion Daley Thompson, Lucozade positioned itself as the refreshing sports drink.
Ad agency: Ogilvy & Mather
Principal talent: Daley Thompson