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On Friday Lugz issued a cease and desist letter to Apple and its ad agency TBWA/Chiat/Day, claiming their iPod spot featuring rapper Eminem called "Lose Yourself is a direct rip-off of a past Lugz ad.
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If Apple does not comply, "we will take whatever legal action is necessary to protect our rights"
He said he was surprised that this happened considering that the Lugz ad had been well known in the industry, and had been nominated for a prominent advertising award.
Back in 2002, Lugz's 2002 spot was created by Avrett Free Ginsberg. TBWA/Chiat/Day declined comment and Apple couldn't be reached for comment.
One has to wonder whether the chatter on the net alerted Lugz to the fact that they were similar or if they would have persued this without other people commenting on it. (Hat tip to MacWorld.com)
