“Lürzer’s Archive Student of the Year 2010"

As has been demonstrated in the past, winning this award can be the first significant milestone in the career of many a creative.
The perfect example is Menno Kluin, who – like this year’s winner – was also a student of Miami Ad School Hamburg at the time, and has since gone on to carve out a career for himself at Saatchi & Saatchi and Y&R New York. Today, he is to be numbered among the ad industry’s top creatives.
This year’s jury – Keeichi Uemura, art director with Saatchi & Saatchi Fallon Tokyo, Japan, Icaro Doria, art director at Goodby, Silverstein San Francisco, and our very own editor in chief, Michael Weinzettl – joined by 7,456 votings to help decide the outcome of the contest.
No less than 952 of the votes cast were for the ad by Samuel Huber. On the busiest single day of the contest, 642 votes were cast.
The best 26 campaigns produced by students at colleges and universities were considered good enough to appear in the international advertising review “Lürzer’s Archive,” which publishes outstanding print and TV campaigns from around the world.
“Wüsthof – Redefining Sharp” is the slogan of the award-winning campaign by art director Samuel Huber and copywriter Oddbjorn Stensrud.
The two students (pictured above) of the Miami Ad School in Hamburg on the background to their campaign:
The winner will be invited to attend the Golden Drum festival, Slovenia, in October to be presented with the “Student of the Year“ trophy, the specially produced “Lürzer's Archive Sixpack.“
The award was created in 2004 to provide students of advertising and communications design with a platform for their work. A number of readers – among them leading ad industry
figures – had previously suggested that such a contest for up-and-coming talent be created. Published every two months, “Lürzer’s Archive“ is read by 152,000 creative in 35 countries.
The Sixpack, a unique trophy presented to the winner – as selected by our readers – of the annual “Lürzer’s Archive” contest for up-and-coming talent.
Please address any queries or requests for high-res files to:
Lürzer’s Archive
Sandra Lehnst – Marketing Sales Manager
Email: sl@luerzersarchive.com
Phone: 0043 1 715 24 24