AdLand is back!

"Lusseballe" - Pressbyrån kiosks launch a very silly twist on the classic saffron bun, making it saffrons 'balls'

Prostate cancer is the most common type of cancer in Sweden. Early detection can significantly increase the chances of recovery. To raise awareness about the importance of timely testing, Pressbyrån launched the Lusseballen campaign in all of their stores. Now, here are some Swedish classes you'll need to "get" this. A Lussekatt, which is a traditional saffron bread baked aroud´nd Chrustmas, is also called a "lussebulle". "Bulle" means a bun of any sweet or savory kind. "Balle" on the other hand, means... Balls. Yes, of course, those specific balls that are attached to males.
Thus, the Lusseballen campaign serves as a reminder to get tested in time, and to draw attention to the valuable work done by the Moustache campaign - hence these buns are released mid-November,
"We would appreciate your help in spreading this vital message! If you know a man who is over 50, encourage him to get tested for prostate cancer - a simple blood test can detect it. Additionally, you can sing the Lusseballe song to him, if you want to add some fun." aid Pressbyrån in a press release. The song is about as silly as you'd expect and airs on social media.
Melody: Lusse Lelle
Lusseballe, lusseballe
Try the baaaaalle before Christmas
Lusseballe, lusseballe
Both joyful and fun
And when you do eat the ball
We want to remind you
You who have just turned 50,
about a really important thing
Lusseballe, lusseballe
Do a Prostate test immediately
We all think so, i.e. both of us at Pressbyrån and Mustaschkamppen, sounds good!

"Lusseballe" - Pressbyrån kiosks launch a very silly twist on the classic saffron bun, making it saffrons 'balls'
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.