Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
New Lux Shine tells the story of a neon girl who gets dirty, so messed up half of her lights are out. Everyone shuns her, until she takes a bath with Lux and now the world - and her neon - is bright and shiny again.
Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Copywriters: Matias Ballada, Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Head of Production: Facundo Perez
Agency Producers: Andres Salmoyraghi
Production Company: Rattling Stick
Director: Daniel Kleinman
Executive Producer: Johnnie Frankel
Post-production: Framestore CFC
Producer: Scott Griffin
Production Designer: Dale Newton
Music: CCCI
