Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
In China the term "Little Brother" is a commonly used euphemism for penis. This ad for Lynx has some fun with that term.
Creative Director: Steve Elrick/ Johnny Tan
Art Direction: Kat Bojcuk/ Steve Sorec
Copy Writing: Steve Sorec/ Jay Qian
Production: Bernice Wong/ Ivy Shi
Planning: Simonas Piepalius
Account Management: Ara Hampartsoumian / Alicia Kennedy/ Rei Zhang / Elvis Li
Production Company: Shooting Gallery Shanghai
Producer: Pearl Tan
Director: Dogboy Antony Alekna/Matthew McCaughey
DOP: Chris Reed
Editor: Attic Shanghai, Keat Ng
Music & Sound Design: Fuse, Malaysia
Post Production: Volt Shanghai