National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
In order to sell Magielle, we had this idea, This lingerie’s is so hot, it's more taboo than nudity. So we placed the pixels on the lingerie instead of the model.
Advertised brand: Magielle
Advert title(s): Too sexy
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Art Director: Ionut Rusu
Copywriter: Cristian Scurtu
Photographer: Dan Vezentan