Making the casket manufacturing business sexy

How many times have you seen a beautiful woman posing with some product for sale? A lot. For years, beautiful women have been photographed posing with various products.
Calendars have been used to advertise products, and some of those calendars have included beautiful, scantily-clad, women with those advertised products.
What if you took the theme of the beautiful, scantily-clad, woman posing along-side a product, and you put that theme into an annual calendar to advertise your product? And what if the product you were selling was coffins? Yes, coffins.
One Italian casket-making company has been doing just that since 2003. See March and April inside and the rest at cofanifunebri.it