March Madness & New Coke Zero - It's Not Your Fault - History (2013): 15 (USA)

March Madness & New Coke Zero - It's Not Your Fault - History (2013): 15 (USA)

Just in time for March Madness, Coke zero feels for you man.


Coke Zero is teaming up with Turner and CONAN as part of the Coke Zero “It’s Not Your Fault” campaign to kick off NCAA® Final Four® week and the CONAN Atlanta shows. Several bands will perform at the CONAN Coke Zero Music Series on the ‘Road to the Final Four®.’ Coke Zero and CONAN will also co-create a custom “It’s Not Your Fault” promotional spot.
The campaign, created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA®, will be featured across CBS and TBS platforms in March and April, including the March Madness Live mobile app and in-game broadcast enhancements. Out-of-home campaign efforts will be national in scope with a strong focus on Atlanta, Coca-Cola’s home market and host city of the 2013 NCAA® Division I Men’s Basketball Championship.

March Madness & New Coke Zero - It's Not Your Fault - History (2013): 15 (USA)
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