In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Congratulations to Ogilvy Digital in Hong Kong, who won an APAC Effie Gold with this clever campaign that played both sides. You see, while some people adore the Hong Kong Rugby sevens, others just can't stand it. So Marriott 'Bonvoy' played both sides in their digital campaign, targeting the people who should get the heck out of town as well as the people who arrived just to have drunken debauchery fun.
Ad agency: Ogilvy Hong Kong
Chief Strategy Officer: Huw Gildon
