Congratulations to Ogilvy Digital in Hong Kong, who won an APAC Effie Gold with this clever campaign that played both sides. You see, while some people adore the Hong Kong Rugby sevens, others just can't stand it. So Marriott 'Bonvoy' played both sides in their digital campaign, targeting the people who should get the heck out of town as well as the people who arrived just to have drunken debauchery fun.
Ad agency: Ogilvy Hong Kong
Chief Strategy Officer: Huw Gildon
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