Fancy seeing lingerie model and page 3 girl Rhian Sugden touch herself? There's a twist at approximately 0:32 that .... the ball(s) drop and all is revealed as this educational viral for MCAC aims to eliminate the embarrassment around checking for early signs of testicular cancer. Bait&Switch guys
MCAC - Rhian Touches Herself - (2011)
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Agency:JWT London Client:MCAC Director : Rankin Executive Creative Director : Russell Ramsey Creative Director : Jason Berry Art Director : Miles Bingham Copywriter : Kevin Masters Account Director : Adrian Ash Agency Producer : Roy Swansborough
