I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Neat idea from Leo Burnett KSA. McDonalds Ramadan started on April 24th. For this month, food companies must abstain from showing food in their ads to avoid temptation during fasting.
As a clever solution to this, McDonadl's Saudi Arabia came up with a way to advertise without being disrespectful. They turned their drive-thru screens into Ramadan Iftar Sand Clocks, with falling grains of sand revealing the tempting food -- at the exact time Muslims are allowed to break their fast. In other words, it takes 12 horus for those "grains" of sand to fall.
In addition to drive-thrus, the campaign is also runnong on McDonald's social media stories along with promocodes that are again only revealed when the sand has completely fallen.