National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
At McDonald's, sharing some chicken McNuggets with her daughter mom runs into "Dreamy Leamy" the teacher. Awkward.
This is a hilarious use of voice-over. Shot by Rocket Science’s Declan Lowney (Father Ted, Moone Boy, Alan Partridge: Alpha Papa), the VO tells how McDonald’s only use 100% chicken breast meat and 100% Irish beef, and nothing else, in all chicken and beef menu items. It then gets seriously sidetracked, as does the mum, because Dreamy Leamy walks in. Voiced by comedian Bernard O’Shea.
Karen Muckian, Account Director at TBWA\Dublin
Client: McDonald’s
Senior Brand Manager: Gill Blake Swift
Marketing Director: Roma O’Connor
Creative Director: Des Creedon
Senior Art Director: Niall Staines
Group Account Director: Laura Daley
Account Director: Karen Muckian
Account Manager: Siobhan McEvoy
Producer: Alexandra Cullen
Production Company: Rocket Science
Director: Declan Lowney
Producer: Eoghan Ryan
Producer: Helen Barry Duke
Post Production: Windmill Lane
Sound: Mutiny