McDonald's 'Fancy a McDonald's?' Raise Your Arches #RaiseYourArches (2023) :30 (UK)

Is this a first? Why yes it is - the first McDonald's UK advert that doesn't show the food or restaurant at all. Instead, we're focused on the idea that "fancy a McDonald's" can be communicated without a single word. Just raise your arches... err.. eyebrows. Great execution from the director Edgar Wright here, syncing it all to the Yello song "Oh yeah".

Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer at McDonald’s UK & Ireland

Director: Edgar Wright

Credits
Campaign: Raise Your Arches

Client: McDonald’s
CMO, SVP: Michelle Graham-Clare
Director of Marketing & Media: Steve Howells
Head of Marketing – Affinity, Trust & Family: Hannah Pain
Head of Customer Communications & Partnerships: Louise Page
Brand Manager: Amber Myers

Advertising Agency: Leo Burnett
CCO: Chaka Sobhani
Executive Creative Director: Mark Elwood
Creative Director: James Millers & Andrew Long
Senior Creative: Gareth Butters
Copywriter: Gareth Butters
Art Director: Joe Miller
Creative Director of Design: David Allen
Designer: Jakk Breedon
Head of Planning: Tom Sussman
Planning Director: Joe Beveridge
Senior Planner: Roxy Windisch
Head of Account Management: Sam Houlston
Business Director: Jay Perry
Account Director: Alice Pavey / Alex Light
Account Manager: Carys Parry
Account Executive: Brittony Kelly
Head of Project Management: Jamie Teale
Head of McDonalds TV Production: Graeme Light

Media Agency: OMD
Media Team: Mandy Arora, Tejal Maru
Production Company: Moxie Pictures
Director: Edgar Wright
Editor: David Webb/ Final Cut
Producer: Doochy Moult
Post-Production Company: Framestore
(Darran Nicholson (Flame), Alexia Paterson (Producer) and Stef Perry (Colourist)
Audio Post Production: Sam Ashwell/ 750mph

Photography and Motion Production: Prodigious
Head of Art Production: Jo Hodge
Photographer: Tom Van Schelven

Music: Yello - "Oh yeah"