McDonald's France has innovated the fast food market once again, launching colorful vegetable fries, with beetroots, parsnips and carrots!
The posters are all color swapped familiar figures famed for wearing black, like Charlie Chaplin, Zorro, and count Dracula, while the film features a kid whoo believes he is a magician spreading color everywhere.
Ad agency: TBWA, Paris
Head of strategic planning : Céline Mazza
ECD : Benjamin Marchal et Faustin Claverie
Artistic Director : Sébastien Guinet
Copywriter : Josselin Pacreau
Food Creative Director : Maud Poilpre
Assistante DA : Julie Magnier
Head of TV ¨production and CEO \Else : Maxime Boiron
Creative Producer : Guillaume Faurel
Post Producer : Elise Gamboa
Production Film : Partizan
Producer : Khalid Tahhar
Sound Production : \Else
Head of music and sound : Olivier Lefebvre
Music Artistic Director : Ferdinand Huet
Sound Director : Fabrice Pouvreau
Music : Coming Thru - Nakakembo,Haula Nsubuga et Tony Esterly
Art buyer : Fériel Simon
Photographe : Pol Kurucz / Early Morning
Production : Jennifer Rovero / Early Morning
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