I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Sean Click may have come up with the everlasting ad, as "it is illegal to pick, destroy, or dig up a California poppy" in California where this McDonald's logo appears on the side of a road. (California Penal Code § 384a actually this law applies to any plant, not just poppies.)
Yes, Sean's idea is a classic seed bombing* but with a twist, and the Next web calls it possibly official, but whether McDonald's bought this ad or not is still unclear. Either way, all you really have to do to get rid of this logo built out of the invasive species known as the California poppy, is to throw down more seeds of any kind, possibly remixing the perfectly executed logo into something like this.
