Emoticons were a thing. This ad aired as a thirty second edit in the Super Bowl, but a sixty second edit aired at select times the following weeks.
Ad agency: Messner Vetere Berger McNamee Schmetterer / Euro RSCG
Chief creative officer: Tom Messner
Creative director (Copy): Joe O’Neill
Art director: Michael Lee
Production company: Berwyn Editorial
Editor: Scott Gaillard