MCI - Smiling / "Emoticons" (1997) :30 & :60 (USA)

Emoticons were a thing. This ad aired as a thirty second edit in the Super Bowl, but a sixty second edit aired at select times the following weeks.

Client: MCI

Ad agency: Messner Vetere Berger McNamee Schmetterer / Euro RSCG
Chief creative officer: Tom Messner
Creative director (Copy): Joe O’Neill
Art director: Michael Lee

Production company: Berwyn Editorial
Editor: Scott Gaillard

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