Meiomi Pinot Noir and BSSP Says It’s Time to Live “To the Fullest”

This season, many individuals are making unique decisions regarding their drinking preferences. Some individuals are embracing the "damp" lifestyle trend, while others are choosing red wine as their preferred beverage. Meiomi, the top Pinot Noir brand in the United States and a leading wine company with prices above $15, is paying attention to these changes. In response to these observations, Meiomi is launching a new campaign that emphasizes how individuals are enjoying wine together with greater purpose.
Created in partnership with new agency partner Butler, Shine, Stern and Partner (BSSP), the campaign “To the Fullest” is led by two new :15s spots showcasing Meiomi drinkers engaging in moments of depth and substance.
Tracey Pattani, CEO of BSSP tells us: "There are only a few cherished wine brands. Meiomi is one of them. In this first campaign, since we won the Constellation business, we had a big responsibility to build upon everything that's working for Meiomi. To draw out what is special, give it meaning, and don't mess it up! We leaned into consumer insights research to uncover this fitting role for Meiomi as the brand that makes the moment feel whole."
The first spot below, “Showtime,” depicts a couple enjoying a night in with friends as they suddenly sneak away to share a private moment outside, taking in an incoming thunderstorm with a bottle of Meiomi.

Senior Brand Manager, Meiomi: Lee Gamlin
Associate Brand Manager, Meiomi: Marguerite Du Chaumont Quitry
Senior Manager, Consumer Strategy & Insights: Wendy Yi


Agency: BSSP
Executive Creative Director: Sinan Dagli
Creative Director: Robyn Tenenbaum
Senior Art Director: Lauren Byers
Senior Copywriters: Justin Cannon, Michael Reiner
Art Director: Claire Hentzen
Copywriter: Brendan Nicholes
Design Director: Dennis Remsing
Head of Strategy: Jake Bayham
Strategy Director: Amanda Mobley
Senior Content Producer: Chrissy Wamsher
Associate Producer: Shelby Deffterios
Head of Accounts: Mark Yee
Group Business Director: Maura Mattoon
Account Supervisor: Amanda Burtnett
Account Executive: Gill Lau