National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Advertised brand: Meltin' Pot. What is it, you ask? Good question indeed. It's what we call a "blind submission."
Advertising Agency: Armando Testa, Turin, Italy
Agency website: http://www.armandotesta.it
Creative Directors: Michele Mariani, Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco
Published: September 2008