The headline translates into "How to take a spin in a car that isn't yours." If this is lost on you, I'll explain. Eike Batista, was once the richest man in Brazil. He lost almost all his money and was then had some assets siezed. One of the judges in the case took one look at Batista's cars and went ahead and helped himself to a joy ride. This headline humorously mocks that recent scandal. Funnnnnnny.
Client: Mercedes-Benz Brazil
Agency: 11:21 Rio, Brazil
Client: AGO Mercedes-Benz
Product: Test Drive
Creative Director: Gustavo Bastos
Copywriter Gustavo Bastos
Art Director: Robson Oshiro
Account Manager: Wanmiro Jr
Media: Bianca Brandão
Aproved By: Isaac Nachbar, Claudio Nigri, Hermann Nachbar