National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Well well, if it isn't the old tortoise and the hare story. This one however doesn't teach me the value of "slow and steady" but rather that the new Mercedes-Benz target market are the kind of people who yelp "plot twist!" and hope to get a bunny-baby riding by their side in the car.
You used to be classy, Mercedes-Benz.
Advertising Agency: Merkley + Partners, USA
Executive Creative Director: Andy Hirsch
Group Creative Director / Copywriter: Chris Landi
Associate Creative Director / Art Director: Kirk Mosel
Director, Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Production Company: RSA
Director: Robert Stromberg
Director of Photography: Paul Cameron
Executive Producer: Tracie Norfleet
Line Producer: Alejandra Quesada
Production Designer: Jan Roelfs
Editorial: Cut & Run/ NY
Editor: Steve Gandolfi
Assistant Editor: Stacy Peterson
Producer: Ellese Jobin
Executive Producer: Raná Martin
Post Production/Animation/VFX: MPC / NY
Creative Director, VFX: Alex Lovejoy
3D VFX: Supervisor: Chris Bernier
Lead Animator: Graeme Revell
Managing Director: Justin Burkman
Executive Producer: Camila De Biaggi
Producer: Vic Lovejoy
Music: Woodwork Music
Sound Design: Bill Chesley / Henry Boy
Mix: Philip Loeb / Heard City
Grade: MPC NY
Colorist: James Tillett