National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Smith and Schmidt
Executive Creative Director: nhb/Maximilian Olowinsky
Creative Director: Murray White/Tobias Ahrens
Copywriter: Murray White
Art Director: Murray White
Agency Producer: Hermann Krug/Mirco Seyfert
Account Supervisor: Andrea Ey
Advertiser's Supervisor: Mirco Völker
Director: Sven Bollinger/Murray White
Producer: Mandy Kothe/Volker Steinmetz
Lighting Cameraman: Cameraman: Manuel Mack
Editor: Nhb/Hamburg
Editor: Erik Heitmann