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The official WHO's (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy For Animals.
A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from Mercy's investigations in factory farms and slaughterhouses. The idea of the film is to remember that, like humans, these animals also hope for a "new normal". Mercy For Animals is an NGO dedicated to fighting cruelty against animals exploited for consumption and promoting compassion in adopting food policies and choices.
Client: Mercy for Animals
Ad Agency: Camisa 10, Rio de Janeiro, Brazil
